Fine jewelry and a watch displayed on navy velvet in an elegant showroom

Shore Drive · Virginia Beach

Jewelry, repair, custom design, and appraisals on Shore Drive.

Visit Long Jewelers by the Bay for jewelry repair, custom design, appraisals, watches, engagement rings, gifts, and one-on-one help from a local Virginia Beach jeweler.

Call 757-496-9099 Get Directions

Serving Shore Drive Since 1986

A local jeweler for repairs, redesigns, appraisals, and meaningful gifts.

Stop by with a piece you already own, a gift idea, or a question about something you inherited. We will take a look, talk through your options, and help you decide what makes sense.

Service for the jewelry you wear, inherit, redesign, and celebrate with.

Start with the piece. We will look it over, explain your options, and help you decide whether repair, redesign, appraisal, or replacement makes the most sense.

Jeweler repairing a ring at a professional bench

Jewelry Repair

Ring sizing, prong repair, chain and clasp work, stone tightening, pearl restringing, polishing, and careful restoration.

Repair services

Custom ring sketches and gemstones on a jeweler design table

Custom Design

Create a new piece, redesign an heirloom, reset a stone, or plan an engagement ring with an experienced local jeweler.

Custom jewelry

Jewelry appraisal tools, diamonds, pearls, and a ring

Appraisals

Documentation for insurance, estate planning, inherited jewelry, and important purchases, with call-ahead guidance.

Appraisal help

Fine watch and watch service tools on navy leather

Watches

Watch batteries, bands, sizing help, and current watch availability with personal help from the Shore Drive team.

Watch services

Local Signature

The Beach Bracelet, made for Virginia Beach memories.

Long Jewelers by the Bay has long highlighted the Beach Bracelet, a locally inspired bracelet with charms that recall the coast, the water, and the places locals love. It gives visitors and neighbors a personal way to carry Virginia Beach with them.

See Collections Ask Availability

Gold and silver charm bracelet with coastal-inspired charms on navy velvet

Gemstone rings and custom jewelry displayed in a showcase

40th Year

An established Shore Drive jeweler with service at the center.

Long Jewelers by the Bay has served Virginia Beach from Shore Drive since 1986. In 2026, the store marks 40 years of helping customers repair, redesign, appraise, and choose jewelry for important moments.

We do not sell jewelry online because most pieces are best seen, sized, and discussed in person. Call or stop by the Shore Drive showroom and we will help you find the right next step.

Our Story Visit the Store

Fine jewelry for proposals, anniversaries, birthdays, and everyday wear.

Explore diamonds, engagement rings, wedding bands, estate jewelry, watches, birthstones, anniversary gifts, and current showroom pieces in store.

Engagement & Wedding

Diamonds, settings, wedding bands, anniversary bands, and heirloom redesign for the next chapter.

Fine Jewelry & Gifts

Gold, silver, gemstones, pearls, birthstone jewelry, anniversary gifts, and classic pieces for daily wear.

Estate & Watches

Estate jewelry, watches, bands, batteries, and help finding what is currently available in the showroom.

Browse Categories

Visit Long Jewelers by the Bay

Bring your jewelry question to Shore Drive.

Call ahead or stop by 2817 Shore Drive in Virginia Beach. We are open Monday through Friday, 10 AM to 6 PM, and Saturday, 10 AM to 4 PM.

Call the Store Contact & Hours